From macro to micro, provide complete coverage of trends in fashion, retail, consumer insights, and marketing to help create and define seasonal goals.
Through trend research, create and define seasonal concepts providing direction on design, color, pattern, material and go to market creative vision.
Tailor brand positioning by providing in-depth insight into the consumer & product offering.
Develop inspired design with in-depth content and a fresh perspective to spark out-of-the-box education and consumer facing sales tools.
brand strategist & concept designer
I'm a brand strategist and concept designer living in Los Angeles. Throughout my twelve years of experience, my focus has been on analyzing macro, consumer, and industry trends, prioritizing the anticipation of the ever evolving shifts in design and fashion. Innovating new concepts and guiding multiple departments to constantly adapt while always staying on brand under a unified vision.